Private Banks seek the right model for Asia

Asia's high-net-worth individuals are getting richer quicker than those anywhere else. Wealth management has never been so competitive in the region but is a potential goldmine for the smartest bankers. Chris Leahy reports.

THE ART THAT graces the walls of the new offices of Credit Suisse Private Banking in Singapore is probably as valuable as the old masters in many head offices in Geneva and Zurich, but it is certainly a lot more modern. And the client meeting room looks more like a designer’s studio than home to one of the world’s largest and longest-established private banks. The ambience says a great deal about the new face of private banking in Asia.

Access intelligence that drives action

To unlock this research, enter your email to log in or enquire about access