A Philip Morris advertisement Flickers across a New York television screen advising viewers that the recent tobacco settlement agreement “restricts the marketing of tobacco products …bans all tobacco company billboards and transit advertising…no more tobacco logos on clothing or merchandise…no more cartoon characters selling cigarettes…strictly prohibits marketing tobacco products to kids…”. It’s a rather humble announcement, where once gloss, seduction, image, indulgence and temptation dominated. How times have changed. The new order of the late 20th century has put the tobacco industry through a punishing round of litigation that it has lost.
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