Imagine the grains of rice ripening in the field, “growing strong and upright with their heads up, straight and proud like American MBAs who show no respect for anyone,” says Yukihiko Chayama. “Only when the rice ripens and the grains are full do they bow down, ready to be of service. Our new name, Mizuho, means ‘fresh harvest of rice’. But there is also another meaning for Mizuho: the expression ‘Mizuho country’ is used poetically to refer to Japan and captures the image of the fields full of rice waving under golden sunshine, a rich and beautiful nation.
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