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Few lines of US bank business have proved as profitable or as seemingly failure-proof as consumer lending through credit cards. After all, what other loans carry interest rates close to 20% and a 50% return on equity? Bankers all wanted to get a piece of the action. As a result, there are 7,000 US bank card issuers. Over the past two years these have mailed out an astonishing 5 billion card offers many of them “pre-approved” to college and high-school students, as well as to the unemployed. |
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