It’s a steamy mid-September and l’atmosphere in downtown Casablanca could well be mistaken for a languid late summer in Marseilles.
In myriad chic eateries, Fashionable Young Things in oversized Jackie O sunglasses tap instant messages to each other into new iPhones over café au lait, while their male equivalents motor by in late-model Mercs and SUVs.
It’s a similar scene in the city’s southwestern beach suburbs at Africa’s biggest shopping centre, a complex that could have been transplanted from Singapore.
Access intelligence that drives action
To unlock this research, enter your email to log in or enquire about access