The US consumer banking industry on which Bank of America derived most of its revenues throughout its history up until 2009 is saturated. Even aside from the fact that population growth is slowing in the US, Bank of America cannot grow its retail business much more. With a 13% market share of US deposits, Bank of America is over the Federal limit by three percentage points. Changes to overdraft conditions enforced by the firm are costing it $160 million a quarter.
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