The two-day Revolutionaries event in central London last November wasn’t just a celebration of Revolut’s 50 million customers’ milestone. It was another way to thank them, with special acts including a performance by singer Charli XCX and a startup surgery hosted by Revolut’s founder Nik Storonsky and Steven Bartlett, another British entrepreneur.
The approach illustrates how Revolut has built a mini culture around its brand. Plugs on social media by influencers who use the app are combined with music and fashion partnerships and, above all, the metallic, design-led, look and feel of the product itself.
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