Retail Banking

Euromoney’s retail banking research provides insight into the strategies shaping success in consumer banking. We benchmark retail banks using measures such as customer growth, deposit and revenue expansion, and cost-to-income ratios, while assessing digital innovation and customer experience through proprietary scoring and qualitative analysis. From rankings of the fastest growing and most efficient banks to assessments of client loyalty and value, our research helps you understand your market position, anticipate shifts, and make confident decisions on digital transformation, product development, and customer engagement.

Addressing your challenges

Intensifying competition from challengers

We provide independent benchmarking of retail banks’ growth and digital capabilities, helping you understand where you stand versus peers and challengers.

Evolving customer expectations on digital experience

Our research captures best practices in digital banking and customer experience, enabling you to align with what matters most to today’s consumers.

Pressure to improve efficiency and profitability

We deliver comparative intelligence on cost-to-income ratios and efficiency drivers, supporting decisions that enhance profitability.

Need for credible third-party validation

Our rankings and analysis offer independent verification of your strengths, helping you build trust and differentiate in a crowded market.

Benchmark your performance, compare capabilities, and act on insights that drive growth with Euromoney’s Retail Banking research.

Market Positioning

Market Positioning

Our Market Positioning research provides a comparative view of how challenger banks and incumbents perform across the critical capabilities that define success in retail banking today. We assess strengths in areas such as digital innovation, customer experience, and financial inclusion, combining proprietary scoring with qualitative insights. This analysis is brought to life through MarketMaps, visually positioning leading banks based on their performance across these dimensions – helping you understand where your institution stands versus peers, uncover areas for differentiation, and prioritise investments that enhance competitive positioning.

Performance Rankings

Performance Rankings

Our Performance Rankings benchmark retail banks on the metrics that matter most: growth, efficiency, and customer value. We highlight the fastest-growing institutions by customer numbers, deposits, and revenues, identify leaders in operational efficiency through cost-to-income ratios, and assess loyalty and relationship depth using indicators including percentage of primary accounts. These rankings provide a clear, data-driven view of who is winning in scale, profitability, and customer engagement -helping you validate strategy, track progress, and uncover opportunities to strengthen performance.

Euromoney’s Awards for Excellence is the ultimate global benchmarking programme for the financial industry. Recognised by over 700 banks in 125+ countries, it is the most comprehensive and authoritative awards programme in the market, setting the benchmark for excellence. Winning provides unmatched validation, showcasing best practices and innovation while reinforcing leadership through industry trust – an accolade that resonates with clients, investors, and stakeholders alike.

Showcase your achievements with independent validation

Elevate your brand and client-facing reputation

Gain insight into the strategies shaping the industry

Find out more

Insights tailored to your priorities

Sales & Growth: Protect and expand market share

Benchmark growth and identify new opportunities, align strategies with consumer trends, and showcase your strengths versus competitors.

Digital & Innovation: Prioritise investments and elevate experience

Compare your digital capabilities to peers, focus resources where they matter most, and align with customer expectations for tailored service.

Operations & Finance: Drive efficiency and profitability

Compare efficiency performance to peers, understand what drives best-in-class results, and make informed decisions to improve cost structures.

Retail Banking calendar

December 2025
Awards for Excellence
Submissions open

Globally trusted

Access intelligence that drives action

Benchmark your performance and make smarter strategic decisions with full access to Euromoney’s corporate banking research.

Partner content

Africa Insight Series

Africa Insight Series

Africa Insight Series
Payments Evolution in Asia

Payments Evolution in Asia

Payments Evolution in Asia