RCBC has distinguished itself as a trailblazer in digital banking in the Philippines, thanks to a popular app, an innovative digital portfolio of products and digital literacy initiatives.
In a significant leap forward, its app RCBC Pulz soared in popularity, becoming the most downloaded Philippine bank app on the Apple App Store, supported by a 48% surge in transaction volume and a 46% increase in transaction value. There was also a 33% rise in primary enrolment and a 31% boost in new-to-bank retail customers.
Further enhancing its digital portfolio, RCBC launched Pasado Loans, a collateral-free digital lending service that achieved more than P12.7 billion in digital loans and over 550,000 transactions, constituting approximately 50% of the bank’s total loan portfolio.
RCBC’s ATM Go network expanded to achieve full coverage across Philippine provinces and cities, with a notable 145% growth in merchant partners and a 46% increase in terminal count, significantly fostering rural entrepreneurship and inclusion, and particularly benefiting a female user demographic.
In a significant leap forward, its app RCBC Pulz soared in popularity
In undertaking initiatives for financial inclusion, RCBC partnered with governmental and private entities to spearhead digital literacy and banking services to over 12 million overseas Filipino workers. Its commitment to cybersecurity was fortified through targeted educational campaigns across multiple social platforms including Facebook, Viber and Instagram.
In open banking, RCBC’s collaboration for the SynerFi open payments platform and its engagement in co-developing the PHPX stablecoin with JUST Finance marked substantial strides in fostering a robust digital financial ecosystem. This was complemented by pioneering green initiatives including offering loans for environmentally friendly vehicles and adopting recycled PVC for credit cards.
