Amid fierce competition, Citi’s services franchise has leveraged a decades-long presence in Gulf markets and an unmatched global network to support banks with cutting-edge correspondent banking and trade finance offerings.
The bank’s achievements during the year – from product rollouts to deepening regional partnerships – underline a strategic focus on the Middle East.
“If you’re on the ground, if you know your clients, if you know your partners, you can observe the trends, be part of the trends and also shape them,” says Emre Umut, Citi’s head of financial institutions sales for the Middle East and Africa.
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