Dropping the First Boston name is the easy part of Credit Suisse’s plan to refocus its investment banking strategy, a plan to be officially unveiled this month. It will be harder for the Swiss bank to figure what it wants CSFB to become. Some early indications about where CSFB might place its bets in response to external and internal pressures suggest it might be embarking on another arduous journey.
There’s no question that CSFB is in a tough position.
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