The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site.

All material subject to strictly enforced copyright laws. © 2021 Euromoney, a part of the Euromoney Institutional Investor PLC.
Surveys

Private banking 2012: United Bankers – Finland

Since 2008, the financial crisis has played in United Bankers’ favour, explains Jani Lehti, chief executive of United Bankers Asset Management. "As a result of the banking crises, customers often find foreign players suspect and prefer local names with good reputation and contacts they know," says Lehti. "Finnish private customers also consider local companies more trustworthy."

But according to United Bankers, there is little competition between them and the global players anyway as the markets they each focus on are rather disconnected. "We are challengers for small and mid-size mandates where a high degree of understanding is needed of the profound needs and goals of the clients," says Lehti. "Global players usually only chase business from the ultra-high-net-worth individual segment. [Global banks] don’t currently have meaningful representation on our market area as global private banks usually do not have enough interest to access smaller markets like Finland."

Founded in 1986, United Bankers is a Helsinki-based wealth management, fund management and brokerage firm. "There is an increasing number of wealthy private customers as well as SMEs who seek wealth management services [in Finland]," says Lehti.

You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.

SUBSCRIBE ONLINE TODAY

Unlimited access to Euromoney.com and Asiamoney.com

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually

FREE 7 DAY TRIAL

Unlimited access to Euromoney.com and Asiamoney.com, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors

LOGIN NOW

Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree