Euromoney Private Banking and Wealth Management Poll 2010


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The results of this year’s Private Banking and Wealth Management Survey show big changes in the upper echelons of the global wealth management industry.

Private Banking and Wealth Management Survey 2010

The old order changes

Press release



Credit Suisse reaches the summit of private banking

Private banking: Oswald Grübel claims the tide is turning for UBS

JPMorgan takes the top spot (Ultra-high net worth)

Asian private banking: Clients return to risk cautiously

Latin American private banking: Advisers sceptical of highs

France’s private banks widen their nets

Deutsche lays out big ambitions

The Survey
Full results index

All change in global private banking as Credit Suisse tops Euromoney poll for the first time

Credit Suisse jumps from fourth place last year to become the top-ranked global private bank. UBS, which had won the poll every year since its inception in 2004, slips to third place. HSBC remains second in the global rankings. UBS also loses the coveted top global ranking for ultra-high-net-worth clients, with JPMorgan winning the category for the first time.

Private banking has traditionally been a slow-moving market, with banks gaining or losing market position incrementally. But the impact of the global financial crisis has led to some dramatic developments, as: some of the largest global franchises have seen their reputations suffer; more leading international banks aim to beef up their wealth management offerings; independent private banks seize an opportunity to claw back market share; and local banks become more important players at regional and national level.

Credit Suisse has benefited from a key strategic decision to focus on synergies between its wealth management operations and its investment banking and asset management arms, says Euromoney: “Three years ago the firm looked into the future and saw what high-net-worth clients would want, and what shareholders would want, and decided to implement a strategy that is now bearing fruit – one of complete integration. It seems as if wealth management as a core discipline of global banking’s time has come. And for now, no bank is as successful at getting the business mix right as Credit Suisse.”

The top 10 global private banks in 2010 are as follows:

  1. Credit Suisse
  2. HSBC
  3. UBS
  4. Citi
  5. JPMorgan
  6. BNP Paribas
  7. Julius Baer
  8. Deutsche Bank
  9. Bank of America Merrill Lynch
  10. Pictet

Among the highlights of the poll, the results of which are revealed online at, are:

  • Three positional changes within the world’s top five private banks;
  • Two new entrants to the top 10 global rankings;
  • Three new entrants to the top 20 global rankings;
  • Three new winners of overall regional rankings;
  • 11 new regional winners of client and product categories in Western Europe;
  • 13 new regional winners of client and product categories in North America;
  • 7 new regional winners of client and product categories in Asia;
  • 16 new regional winners of client and product categories in Latin America;
  • 11 new regional winners of client and product categories in Central & Eastern Europe;
  • 19 new regional winners of client and product categories in the Caribbean;
  • More than 35 new overall country winners.

Unrivalled coverage of the private banking industry, also published online today by Euromoney, includes:


First published in 2004, the Euromoney Private Banking and Wealth Management Survey is the global industry benchmark for the wealth management industry.

Results are based on a combination of performance figures and nominations. This year Euromoney received a total of 1,800 votes, up almost 10% on last year’s poll. Votes cast represented $6.8 trillion of assets under management. A full methodology is published online at


The Euromoney Private Banking Awards Dinner took place Thursday 18th February 2010, Grand Connaught Rooms, London. View photos from the event.

Euromoney's Private Banking Awards are the most prestigious in the growing area of wealth management. They cover over 60 countries each year, as well as global and regional awards. They are voted for by the people who know the industry best – the private bankers themselves. Winning an award is a confirmation of excellence in wealth management, which banks use to promote their credentials to clients – and a cause for celebration at our annual Awards Dinner.

Awards dinner brochure

View photos from the event


To find out more about the Euromoney Private Banking and Wealth Management Survey, please contact Maria Godden-Dowle, marketing manager at Euromoney, on +44 207 779 8716 or To gain immediate access to the poll results, subscribe online or call our subscription hotline on +44 207 779 8999.

Only headline results of the Private Banking and Wealth Management Survey are published in the print edition of Euromoney. To see the results first, and to see the full results, you will need your own online password to To receive your site password subscribe online now.

The winners of the Euromoney Private Banking and Wealth Management Awards were presented with their trophies at a gala dinner in London on February 18th. For more information on the awards ceremony, contact Christa Buttigieg at