UBS has reinforced its leadership in family-office services across the Middle East, leveraging its global scale, institutional expertise and deep regional integration to address the multifaceted needs of ultra-high-net-worth (UHNW) families and institutional clients.
Following its 2023 acquisition of Credit Suisse, the Swiss bank has expanded its local footprint and enhanced its ability to deliver cross-border solutions tailored to the Gulf’s complex wealth ecosystems.
Central to UBS’s differentiation is its OneBank approach, which merges wealth management, investment banking, and asset management under a unified strategy.
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