Serving the ultra-wealthy is a complex task for any private bank. Many ultra-high-net-worth families and individuals expect the kind of tailored institutional quality services that, in most cases, only the wealthiest can afford. Many are almost wealthy enough to build their own single family offices (but are not quite there yet). They are demanding, driven, complex, and know good financial advice when they see it.
FNB describes its approach to serving UHNW clients as representative of a “transformative evolution” in private banking services.
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