Bradesco stops the rot but recovery is unclear

The bank's new CEO has posted his first market-beating quarterly results, but the firm's exposure to lower-income segments could limit longer-term upside.

Investors responded to Bradesco’s second-quarter earnings announcement with enthusiasm: its share price rose 8% in the following trading session and is now up 19% over the past month.

Eduardo Rosman, financial equity analyst at BTG Pactual, believes new chief executive Marcelo Noronha has been able to convince the market that he is pulling off a turnaround story – though Rosman and other analysts are themselves more cautious.

“We’ve seen a lot more interest from investors, and there are probably many buying the shares who think this is a turning point,” he says.

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