Almost every bank in Latin America is blowing the horn of sharp growth in digital accounts – and sharing updated performance indicators such as Arpac (average revenue per active client) and CAC (customer acquisition costs). But Brazil’s BTG Pactual is seemingly swimming against the tide by remaining tight-lipped about the growth in its digital retail banking business.
Marcelo Flora heads the digital platforms division at BTG, which includes retail bank accounts and other personal banking products, such as credit cards and loans.
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