Many digital financial institutions have wild total addressable market (TAM) claims. A financial analyst that used to keep a record of the most outlandish made in investment pitches tells Euromoney that in one instance the TAM for a Mexican digital bank exceeded the world’s internet-enabled population.
Then the market changed. Higher US rates meant that investor demands from neobanks and fintechs went beyond the sheer scale of their potential to include at least an element of revenue and occasionally even profits.
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