Itaú: the power of paranoia

The paradox of Itaú is that it has maintained its leadership of Brazil’s banking sector with an ease and assuredness in recent years that belies the radical and continual transformation going on under the surface. The bank’s CFO, Alexsandro Broedel, tells Euromoney that its management’s only real constant is to view every new player as an existential threat – and react accordingly.

Brazil’s incumbent banks have been facing a series of challenges: vibrant digital banks, credit squalls from large corporate insolvencies and rising retail delinquencies.

The large private banks have struggled. Bradesco’s poor performance led to a change in chief executive: in the first quarter of 2023 its return on equity (RoE) dropped to 11.1%, which is low for Brazil – 12 months earlier it had been 18.5%. In November, Marcelo Noronha was promoted, bringing Octavio de Lazari’s time at the helm to an end.

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