Formue’s Nordic formula for revolutionizing wealth management

Norwegian wealth manager Formue has been growing revenues and assets since opening in 2000. It has done this by financially educating people who never gave much thought to wealth planning and by getting people to like it.

For private bankers sitting in Zurich, London or New York, wealth management in the Nordic region can look very odd indeed.

It is a place where even today, the concept of privacy for the wealthy – which is after all baked right into the words ‘private banking’ – does not in some countries exist at all. In Norway, for example, anyone can visit the national tax authority’s website to see how much their neighbour – or prime minister Jonas Gahr Støre or the country’s richest person, real estate magnate Ivar Tollefsen – earned the previous year.

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