Could Itaú’s small bank in Argentina deliver big?

Itaú’s Argentinian firm is its smallest. Nevertheless, innovation in its retail segment could be a game-changer in the country – and potentially the region.

In Argentina, the smallest bank in Itaú’s Latin American operations has been quietly developing new products that seem to be hitting a nerve.

The Argentine business has traditionally been a corporate-banking-led operation with a smaller retail segment: its presence in the country was primarily developed to help Brazilian companies navigate cross-border business and trading activity. But it’s in that small business of this small bank that Itaú may have generated a winner.

In May 2021, the bank launched ‘Cuenta Chat’, an account that can be opened in minutes and managed completely through WhatsApp.

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