In Argentina, the smallest bank in Itaú’s Latin American operations has been quietly developing new products that seem to be hitting a nerve.
The Argentine business has traditionally been a corporate-banking-led operation with a smaller retail segment: its presence in the country was primarily developed to help Brazilian companies navigate cross-border business and trading activity. But it’s in that small business of this small bank that Itaú may have generated a winner.
In May 2021, the bank launched ‘Cuenta Chat’, an account that can be opened in minutes and managed completely through WhatsApp.
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