Santander, under the leadership of its group chief executive Jose Antonio Álvarez, was the first international bank to really focus on the small and medium-sized enterprise segment across the markets in which it operates.
In Brazil its impressive growth in recent years was, in large part, due to the success of Getnet, its collection and services platform. The bank used Getnet payments processing machines as a route to gain SME business accounts and the personal accounts of entrepreneurs and their employees.
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