On Monday, Singapore’s OCBC Bank issued a press release touting the financial benefits of its Virtual SME Campus, a series of two-hour webinars that aim to equip local small and medium-sized enterprises (SMEs) with the digital skills to go online and get selling fast.
It’s a message of hope and good cheer. And of gentle bank PR spin.
It also ticks a lot of boxes. OCBC targets all sectors, but particularly the Lion City’s food and beverage (F&B) industry, hit hard by Covid.
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