Data talks big in Brazil – for now

The country’s biggest banks are working on the big data challenge. If successful, it could transform the industry and its performance. But quantifying the impact and differentiating between potential winners and losers is almost impossible.

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It’s impossible for me to include the impact of big data in my valuation model. If I ask the banks, they all say they are using it – that it’s a very important tool – but it’s impossible to know using publicly available data how they are using it and how big the impact is. I have absolutely no idea.”

This blunt assessment of the impact of big data from an equity analyst of Latin American banks is near universal.

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