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The CEO of one of the world’s largest banks said recently that institutions “risk losing their licence to operate”, if they fail to make green finance a priority. At a recent annual general meeting of another global bank, there were many questions about sustainability, leaving little time for discussion of more traditional financial matters. Momentum has been building for years, but now sustainable banking is coming of age.

Labels can be misleading, none more so than those that try to reduce entire generations to a handful of shared characteristics. However, as technology has come to dominate our lives, its cycles also frame some of the key behaviours of particular cohorts.