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Second life or get a life?

When I first read the press release from Saxo, I have to confess I was sceptical. They say:

Weekly FiX: Dazed and confused

“As an investment bank whose presence is predominantly online, it’s natural for Saxo Bank to explore potential and evolving avenues for online trading. Besides, Second Lifeis quickly gaining a reputation as not just a marketplace – but as a whole virtual economy, where capital markets are taking shape in a contained environment. It’s exciting to experience a hothouse like this first-hand, and we’re thrilled to be able to explore it with our clients.”

Hah! Just another company jumping onto the virtual world bandwagon like IBM, Reuters and all the others, I thought. I discovered that even French nationalist Jean Marie le Pen has set up a stall in this other world, prompting surely a surreal reaction: a virtual riot.

So, how could I resist conducting Euromoney’s first virtual interview?

For those of you still in the dark, Second Life is an online world where people can create their own characters, meet, greet, buy land and spend their hard-earned cash on virtual trainers and other ephemera.

I spent a good 10 minutes trying to select my journalist avatar (virtual person) – should I go for the Goth, the beach bum, or the city-chic look? I pondered.

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