Second life or get a life?
When I first read the press release from Saxo, I have to confess I was sceptical. They say:
“As an investment bank whose presence is predominantly online, it’s natural for Saxo Bank to explore potential and evolving avenues for online trading. Besides, Second Life is quickly gaining a reputation as not just a marketplace – but as a whole virtual economy, where capital markets are taking shape in a contained environment. It’s exciting to experience a hothouse like this first-hand, and we’re thrilled to be able to explore it with our clients.”
Hah! Just another company jumping onto the virtual world bandwagon like IBM, Reuters and all the others, I thought. I discovered that even French nationalist Jean Marie le Pen has set up a stall in this other world, prompting surely a surreal reaction: a virtual riot.