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Foreign Exchange

Second life or get a life?

When I first read the press release from Saxo, I have to confess I was sceptical. They say:

Weekly FiX: Dazed and confused

“As an investment bank whose presence is predominantly online, it’s natural for Saxo Bank to explore potential and evolving avenues for online trading. Besides, Second Life is quickly gaining a reputation as not just a marketplace – but as a whole virtual economy, where capital markets are taking shape in a contained environment. It’s exciting to experience a hothouse like this first-hand, and we’re thrilled to be able to explore it with our clients.”

Hah! Just another company jumping onto the virtual world bandwagon like IBM, Reuters and all the others, I thought. I discovered that even French nationalist Jean Marie le Pen has set up a stall in this other world, prompting surely a surreal reaction: a virtual riot.

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