Branding: No such thing as a free deal

Was there an ulterior motive for CMC Group’s decision to drop the deal4free brand?

The recent decision by CMC Group to rebrand globally as CMC Markets has brought to an end its use of deal4free.com as a trading name. According to the company, the decision was made as part of a strategic plan to adopt a unified global brand, which would help it consolidate its recent expansion and facilitate growth.

In a statement, CMC Market’s chairman, Peter Cruddas, said: “The CMC Group and deal4free.com names have been exceptionally powerful in recent years and have without doubt helped us establish our market-leading position in the UK.

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