The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site. Please see our Subscription Terms and Conditions.


All material subject to strictly enforced copyright laws. © 2021 Euromoney, a part of the Euromoney Institutional Investor PLC.
Opinion

Hard bankers go for the soft touch

The guest list at the second anniversary party for Hong Kong boutique spa Sense of Touch is a Rolodex of the city's female business elite. As markets rise in the region, so it seems do the stress levels of female bankers, lawyers and other professionals. So they are beating a path to this little shop in SoHo for massages, facials and other pampering.

Neil Orvay, co-owner of the spa with his wife Anna, himself an ex-banker, gets his stress relief from the ring of the till as business takes off. "Eighty per cent of our business is repeat clientele," he says. "That's very important for us. We're targeting the 25- to 45-year-old professional woman that wants five-star treatments without paying five-star prices. We're filling a niche."

Now the markets are back and business is booming he is looking to expand. "This spa is a microcosm of the Hong Kong economy: when people are feeling good, they spend money on themselves and we've benefited from the upturn in the markets."

Orvay might appear financially focused about his spa, but the business is not without its own perks. "Some of our clients are very good looking," he says with a glint in his eye, "because they spend a lot of time getting fixed up at our salon."

You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.

SUBSCRIBE ONLINE TODAY

Unlimited access to Euromoney.com and Asiamoney.com

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually

FREE 7 DAY TRIAL

Unlimited access to Euromoney.com and Asiamoney.com, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors

LOGIN NOW

Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree