Bloomberg stirs up competition

Bloomberg is beefing up its fixed-income trading capability for the first time in years. This could pose a threat to existing bond-trading platforms. But rivals hope Bloomberg's efforts are just too late to wipe them out.

Bloomberg’s office statement: advanced, modern and open to new ideas

THE DESIGN OF Bloomberg’s London office is striking. Talking heads speaking different languages pump out financial news on screens hanging from the ceilings, perched on stands, inside table tops. Fancy lighting, tropical fish, an open-plan layout, free food and trendy furniture all make the visitor feel welcome if bewildered.

But they also send out a strong, perhaps even contrived, message: that the company is technologically advanced, open to new ideas, and unashamedly modern.

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