The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site.

All material subject to strictly enforced copyright laws. © 2021 Euromoney, a part of the Euromoney Institutional Investor PLC.

Bloomberg stirs up competition

Bloomberg is beefing up its fixed-income trading capability for the first time in years. This could pose a threat to existing bond-trading platforms. But rivals hope Bloomberg's efforts are just too late to wipe them out.

Bloomberg's office statement: advanced, modern and open to new ideas

THE DESIGN OF Bloomberg's London office is striking. Talking heads speaking different languages pump out financial news on screens hanging from the ceilings, perched on stands, inside table tops. Fancy lighting, tropical fish, an open-plan layout, free food and trendy furniture all make the visitor feel welcome if bewildered.


But they also send out a strong, perhaps even contrived, message: that the company is technologically advanced, open to new ideas, and unashamedly modern.

So it is slightly odd to hear Russel Levi, newly in charge of fixed-income trading technology, outlining why he thinks electronic trading is important. He says it reduces errors, enables straight-through processing, helps investors meet regulatory requirements and gives a clear audit trail.

Trailing competitors? He's right, of course, but all of these are issues that bankers and the staff of multibank ventures have been talking about for five years or so. "Efficiency, liquidity and transparency" has become an oft-repeated motto for electronic trading. Unusually for such a modern company, Bloomberg appears to be behind the competition.


You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.

SUBSCRIBE ONLINE TODAY

Unlimited access to Euromoney.com and Asiamoney.com

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually

FREE 7 DAY TRIAL

Unlimited access to Euromoney.com and Asiamoney.com, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors

LOGIN NOW

Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree