Above all, this was a battle lost by Franco Bernabè, the conscientious industrialist. His bankers wanted all-out war against Olivetti. Bernabè tells Euromoney exclusively why he held them back. He hoped a cogent industrial plan for tomorrow would carry more weight than windfall profits today for investors and banks. He tried to run the giant telecom firm as usual, recoiling from any measure he wouldn’t have taken in the ordinary course of events. He didn’t understand that takeover battles are extraordinary episodes – bare-knuckle fights where victory is the imperative.
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