BBVA’s strategic execution and commitment to operational quality has had a substantial impact on Colombia’s FX landscape and its clients during the review period.
BBVA demonstrated exceptional market positioning in Colombia throughout 2024, securing the top spot in both domestic interbank and local customer FX market share for forwards, and ranking among the top three in digital FX spot penetration across individuals and enterprises. BBVA traded close to a fifth of Colombia’s total FX volume, with forwards alone representing around a quarter of total market share.
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