Soumya Rajan: India’s steely private banker on the country’s wealth revolution

In 2010, Soumya Rajan was a senior private banker at Standard Chartered in Mumbai. Then she quit to set up Waterfield Advisors, a multi-family office and wealth advisory firm which now helps Indian families manage US$4.3 billion in assets. She tells Euromoney why wealth management in India is so exciting, which factors are driving new money creation – and why so many private banks are so bad at serving women.

Soumya Rajan is a quiet talker, but there is entrepreneurial steel behind the whisper.

In 2010 in India, few left a steady employer such as Standard Chartered to branch out on their own. Even by private banking’s standards, the domestic industry was deeply conservative: low on product innovation; wary of targeting new clients outside first-tier cities; dominated by well-established operators. 

Rather than seeking comfort, Rajan chose to seize opportunity. After 16 years in several roles at Standard Chartered, she founded Waterfield Advisors.

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