As the oldest private bank based in the southeast of Brazil – the traditional powerhouse of wealth in the country – Itaú Private Bank has an inbuilt advantage when it comes to managing the generational succession in private banking.
However, competition is heating up. And not just in the bank’s traditional heartlands, but in the states where new wealth is increasingly being generated, which has seen Itaú try to leverage its brand into these new geographies.
Access intelligence that drives action
To unlock this research, enter your email to log in or enquire about access
