Digital banks in Brazil are beginning to introduce gamification to customer accounts to boost activation rates as the industry’s battle moves to winning market share from competitors.
In Brazil it is very common among the public to have four or five checking accounts.
“It’s kind of crazy,” says Marco Chain, banking director at Banco Pan in São Paulo. “So banks are really working to increase engagement and competing to be the primary account. At Pan, we are using the same techniques that mobile games use to drive engagement – creating both the aspect of fun and the challenge of evolving up ‘levels’.
Thanks for your interest in Euromoney!
To unlock this article:
