Emirates NBD has put a strong focus on digital and mobile banking for its private banking clients and wider customer base in 2022.
The judges are impressed by the bank’s “digital enhancements in online and mobile banking, digital advice and seamless digital services”. Its mobile-first approach to digital banking is proving popular with clients.
As of 2022, around 63% of the bank’s clients used digital banking, and of those around 95% were accessing it through mobile phones.
The private banking division has been able to leverage the wider bank’s innovative approach to digital, led by its CIO office.
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