Societe Generale’s €4.9 billion takeover of LeasePlan, announced on Thursday, is a big step in chief executive Frédéric Oudéa’s attempts to retell the bank’s story to investors; a tale previously characterized by investment-banking accidents – and then cuts.
The LeasePlan news came just as SocGen is reportedly bidding to buy parts of Dutch bank ING’s French digital bank, with a view to merge it with its own fast-growing digital bank, Boursorama.
According to Oudéa, the LeasePlan deal will make car leasing “a third pillar” for SocGen, alongside retail banking and insurance, and corporate and investment banking.
Thanks for your interest in Euromoney!
To unlock this article:
