DBS: Top of the digital class

Four years on from a pivotal senior staff meeting in Seoul, when chief executive Piyush Gupta resolved it was time to stop comparing the bank with traditional peers and instead start comparing it with big data firms like Amazon, DBS’s digital reinvention is visible everywhere. 

When it rolls out new products like digibank in India, it does so tech-style, launching beta versions into the market and updating them (sometimes) weekly as the bank learns from market experience.