RevenueShares will pitch the funds as satellite offerings to the firm’s three core ETFs—Small Cap, Mid Cap and Large Cap, said Sean O’Hara, president. The ETFs will focus on sectors including energy, consumer discretionary and technology.
O’Hara said that by weighting the ETFs based on revenue rather than market capitalization will produce higher returns in a turbulent market. “It forces a discipline on the portfolio whereby you overweight the most underpriced stocks in the index and underweight the most overpriced stocks,” he said.
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