France has a long-standing reputation as a style-leader. Even Napoleon Bonaparte made his mark by reviving the lace industry after the French Revolution. But in recent years the French fashion houses have had to contend with stiff rivalry from London designers. In the world of finance, the old-style French bank-owned houses face a similar challenge. How do they stave off competition from Anglo-Saxon investment managers without compromising their dearly-held French values?
In an attempt to deal with competition at home and abroad, two years ago the Société Générale Group created a new division, Global Investment Management and Services (GIMS).
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