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UBS’s GROUP CHIEF executive officer, Peter Wuffli, cuts a somewhat unlikely figure for a global head of one of the world’s leading investment banks. Softly spoken and self-effacing, he might seem more at home pampering wealthy private clients in his native Switzerland than getting involved upfront in one of the world’s most cut-throat businesses.
Appearances can be deceptive. Behind the mild manners and urbane exterior lies a conviction and determination that has steered UBS through difficult markets, tricky acquisitions and vicious competition to begrudging acceptance from its mainly US peer group.
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