Issuer: Fifa
Size: $260 million event risk bond
Arranger: CSFB
Date: September 30 2003
When – or should that be if – the 2006 World Cup kicks off in Germany, the world will be watching. The total television audience for the last tournament, staged in Japan and Korea in 2002, was a staggering 33 billion people, with around 2 billion tuning into the final at some point. The World Cup is arguably both the biggest sporting event and the biggest broadcasting event on the planet.
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