It’s hard to think of a bank that has changed so much in so short a time.
In 1990, Swiss Bank Corporation was the weakest of the big three Swiss banks, and had a decidedly mediocre international business. The previous year, for instance, it had ranked only 36th in the Eurobond league table.
But that year the bank set in motion a far-sighted programme to reinvent itself as a top international investment bank.
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