If it moves, rate it

Suddenly, euroland, or rather Germany, is full of the urge to rate companies great and small. Partly, this is a swipe at giants Moody's and S&P, but it's also recognition that medium-size companies will pay more for capital if they aren't transparently rated. The regions back their own Mittelstand, while Frankfurt roots for the Finanzplatz. David Shirreff reports.

Rolf Breuer, speaker of Deutsche Bank, Werner Seifert, chairman of the Deutsche Börse (German stock exchange), and McKinsey partner Klaus Droste (shortly to join Deutsche Bank) are the chief protagonists in a drama to create a pan-European rating agency, with the help of German publisher Bertelsmann. The aim is to end the Anglo-Saxon duopoly of Moody’s and Standard & Poor’s in Europe.

Whether the result will be pan-European or just German is open to debate, since other European countries and shareholders aren’t involved at this stage.

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