INVESTING IN CHINA is fraught with contradictions for foreigners. In some quarters, the conventional wisdom is developing that outsiders can’t succeed in China, and the trail is indeed littered with high-profile examples of failure, such as US auto makers. But these haven’t succeeded in overcoming a conviction that with the right product, the right people and the right strategy you have a massive number – currently 1.3 billion – of potential customers.
Certainly in the past few years some people have made serious money in China, especially in retailing and mobile telecoms.
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