At first glance, every broker that demonstrated its programme trading product appeared to be a contender. All had a complete suite of pre-trade, intra-trade, and post-trade analytic tools, and all the products also appeared to be closely matched in their flexibility.
Despite these similarities, Morgan Stanley wins because it is strong across all areas that Euromoney examined. These included analytics tools across the trading cycle, the quality of algorithmic engines, and the flexibility afforded to users in connectivity.
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