IT WAS THE mission of chief financial officers at companies around the world in 2003 to reduce the proportion of debt to equity and bolster credit ratings. So it’s a shock to hear of a corporate that got so fed up with not having a credit rating upgrade in recognition of its conservative financial management that it decided it might as well increase its debt load and be done with it.
This was the conclusion that the finance team at Coca-Cola Hellenic Bottling Company (Coca-Cola HBC) came to last year.
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