Euromoney’s publishing executives have always gone that extra mile for the cause, and the company’s Asia publishing director, Marcus Langston, lived up to that reputation when he presented our award for best-managed consumer goods company in Asia to the Philippines’ Jollibee Foods Corporation.
Expecting the usual certificate presentation ceremony to a grateful executive and a few quick snapshots, Marcus was startled to discover that the company’s eager recipient was in fact a rather portly red and yellow striped bee in the shape of Jollibee himself.
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