The world’s best digital banks: The future of retail banking

Euromoney MarketMap 2025

In retail banking, perhaps more than in any other banking business, digital channels now constitute the first and often only point of interaction between the bank and its customer. For many retail customers today, the app is the bank.

Even in countries such as Germany and Japan, cash is dying out at the same time as customers are becoming more comfortable with digital-only players and new banking brands.

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