Digital banking in the Middle East has evolved from an emerging trend into a central pillar of the region’s economic transformation. Across the region, the shift from branch-led to digitally native retail banking has been powered by ambitious national visions, advanced payments infrastructure and a young, mobile-first population that expects financial services to match the speed of the digital economy.
For millions of customers, the app is no longer a complement to the bank – it is the bank. Nowhere
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