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VAT is applicable on virtual programmes to delegates attending from the UK*. If participating from the EU, a valid VAT number is required to ensure VAT will not be charged under the reverse charge mechanism. VAT is not applicable to attendees from all other countries.
*For virtual courses ran through our Asia office, VAT may be applicable to HK and Singapore residents only. Find out more by contacting


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VAT IT have spent two decades identifying, researching and perfecting the foreign VAT Reclaim process and built the best back end technology in the industry. By partnering with Euromoney Learning, we can provide you with a fast and effective way to reclaim your VAT which helps reduce the cost of your training.

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Initial Public Offerings (IPO) & Equity Capital Markets

Be prepared for the execution of a successful IPO, understand equity capital

    Course Overview

    This programme is designed to enable participants to become proficient in their understanding of the IPO process. It covers a broad spectrum of topics which are designed to ensure that participants are equipped with the financial skills-set necessary to understand how IPOs are arranged, managed, priced and distributed.


    The course features:


    • Strategic considerations; flotation or sell
    • The due diligence process
    • Corporate restructuring steps pre-IPO
    • Selecting the right exchange for the floatation
    • IPO valuation
    • Multiple based valuation methodologies
    • Accounting scams
    • Marketing the IPO
    • IPO underwriting
    • IPO issues
    • Investor strategies in an IPO
    • Secondary offerings
    • New developments in IPO business

    The course provides participants with a working knowledge of the principles and practices of the launch of companies on an exchange by means of IPO. It ensures that participants acquire a sufficiently thorough understanding of the subject.

    Who should attend:

    • executives and managers
    • professionals in all functions
    • investment and commercial bankers
    • equity and fixed income investment managers
    • investment and analysts
    • credit analysts and credit controllers
    • treasury managers and staff
    • lawyers and newly-qualified accountants
    • company brokers and advisers

    Note - A good level of spoken and written English is required to attend this course. Delegates should be of an intermediate standard in English at a minimum. Please refer to the Common European Framework of Reference for Languages - as a guide the level required is B2. 

  • Day 1

    IPO preparation and planning

    The decision to float

    • Why float?
    • Exit strategies for existing shareholders
    • Strategic considerations: float or sell?
    • Evaluating the alternatives: the advantages and disadvantages
    • Pre-conditions to a flotation: not all companies are suitable
    • Selecting the market: AgBank dual listing
    • Selecting financial advisers
    • Investment bank conflicts

    Case study: US IPO failure

    The due diligence process

    • The objective of the due diligence exercise
    • The long form report
    • Legal due diligence
    • Investigation of the suitability of directors
    • Evaluating the competitive position
    • Accounting policies and window dressing

    Case study: Due diligence issues

    Restructuring and prospectus issues

    • Essential corporate restructuring steps pre-IPO
    • Selecting the appropriate capital structure
    • Organising the issuer to provide the resources
    • Timetable considerations
    • Prospectus responsibility – whose?
    • Listing requirements – selecting the right exchange for the flotation
    • Senior versus junior market (Main board v GEM)

    Case study: Review of senior and junior markets

    IPO documentation

    • Documents needed
    • Detailed timetable content for HK
    • Lock-up agreements
    • American depositary receipts (ADRs and Global DRs)
    • Prospectus responsibility – whose?

    Exercise: Review of key documentation: Rusal IPO

    Day 2

    IPO valuation and marketing

    IPO valuation

    • Capital structure and its impact on value
    • Weighted average cost of capital (WACC)
    • Valuation using WACC
    • Capital asset pricing model (CAPM)

    Case study: Computation of cost of equity, cost of debt, WACC, regearing beta

    Using WACC

    • Preparing cash flows
    • The forecast and terminal value periods
    • Calculating cost of equity
    • Calculating WACC
    • Selecting beta

    Case study: Computing WACC and adjusting for differences in gearing

    IPO valuation based on WACC

    • Growth rates in the terminal value period
    • Common mistakes in WACC
    • Forecasting reinvestment
    • Return on invested capital
    • Pre-IPO research: Orange Telecom

    Case study: Spin off valuation using WACC

    Multiple based valuation methodologies

    • The price earnings ratio (PER)
    • Valuation using PER
    • Comparable company analysis
    • Theoretical background
    • Strengths and weaknesses
    • Alternative multiples
    • Ratios based on earnings before interest and tax (EBIT)

    Case study: IPO valuation using PERs and EBIT ratios: AZ, Asian chemicals company listing in London

    Day 3

    Marketing and underwriting the IPO

    Valuation of special case companies

    • Valuation of companies with sales but no profits
    • Valuation of companies with no sales
    • Valuation of mining companies
    • Valuation of property companies
    • IPO bubbles

    Exercise: Participants value a series of non-standard IPOs

    Marketing the IPO

    • Book-building/placing as an issue method
    • Offers for sale as an issue method
    • Introductions
    • The role of the analyst
    • Roadshows and company visits
    • Preparing the management

    Case study: The overallotment option/Greenshoe

    IPO Underwriting

    • Hard and soft underwriting
    • The financial risk in underwriting
    • Underwriting as an option
    • Competition issues in fees charged
    • Underwriting in public offers

    Case study: Review of the underwriting risk in a book-built issue


    IPO abuses in the TMT boom
    • In-house financial analysis
    • Third party research
    • Bidding or indicating interest
    • Aftermarket orders – a possible abuse
    • Other abusive practices covered in the Global Settlement

    Case study: Recent developments in IPOs: the Open IPO and competitive tender

    Course summary and close
  • Our Tailored Learning Offering

    Do you have five or more people interested in attending this course? Do you want to tailor it to meet your company’s exact requirements? If you’d like to do either of these, we can bring this course to your company’s office. You could even save up to 50% on the cost of sending delegates to a public course and dramatically increase your ROI.

    If you want to run this course at a location convenient to you or if you want a completely customised learning solution, we can help.

    We produce learning solutions that are completely unique to your business. We’ll guide you through the whole process, from the initial consultancy to evaluating the success of the full learning experience. Our learning specialists ensure you get the maximum return on your training investment.

  • We have a combined experience of over 60 years providing learning solutions to the world’s major organisations and are privileged to have contributed to their success. We view our clients as partners and focus on understanding the needs of each organisation we work with to tailor learning solutions to specific requirements.

    We are proud of our record of customer satisfaction. Here is why you should choose us to help you achieve your goals and accelerate your career:

    • Quality – our clients consistently rate our performance ‘excellent’ or ‘outstanding’. Our average overall score awarded to us by our clients is nine out of ten.
    • Track record – 10/10 of the world’s largest banks have chosen us as there training provider and we have delivered training across the largest banks and have trained over 25,000 professionals.
    • Knowledge – our 100+ strong team of industry specialist trainers are world leading financial leaders and commentators, ensuring our knowledge base is second to none.
    • Reliability – if we promise it, we deliver it. We have delivered over 25,000 events both in person and online, using simultaneous translation to delegates from over 99 countries.
    • Recognition – we are accredited by the British Accreditation Council and the CPD Certification Service. In an independent review by Feefo we scored 4.2/5 on service and 4.7/5 on Coursecheck
This course can be run as an In-house or Tailored Learning programme


  • Serge Vidal

    • Having succesfully completed M&A and capital market transactions in excess of EUR 30 billion across multiple geographes, my courses are designed to elevate the participants' understanding of all aspects of M&A and reinforce learning with relevant, real-life case studies.


    Serge is an experienced Corporate Finance professional with over 20 years’ experience in M&A and capital market transactions. He has successfully completed in excess of EUR 30 billion across multiple geographies (US, Europe, MENA).He began his career as a Credit Analyst at Banque Continentale in Luxembourg, before moving to the Investment Banking division at Citigroup (ex-Salomon Smith Barney) in London and New York where he worked on variety of M&A, LBO and debt offerings, mainly for financial services clients. He became Vice-President in the internal M&A department of Barclays Bank in London before moving on to a Directorship role at the Investment Banking division of Commercial International Bank (CIB), Egypt. Whilst there, he successfully completed several transactions including two sell-side M&A, one follow-on equity offering and a delisting. He worked extensively with leading sovereign wealth funds, private equity firms and prominent families in the Middle East.



The course will take place at a Central London hotel.

The map attached details some of our most frequently used venues

If you need help booking accommodation for your visit, please contact and one of our partners will help you get the best rate possible.